AMD's brand is now more valuable than Intel, Samsung, and Xbox, but Apple still reigns as king

midian182

midian182

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In brief: It's hard to believe now, but not too long ago, only a few people outside of technology fans and gamers were familiar with the name Nvidia. Thanks to the AI boom, the company has become one of the most valuable global brands in the world. The tech revolution has also seen rival AMD's brand value climb, rising above Intel, Disney, Samsung, and Xbox.

The Kantar BrandZ Most Valuable Global Brands for 2024 report notes that the total value of the top 100 most valuable brands has risen 20% year-on-year. Unsurprisingly, much of the increase is credited to the world's top tech companies, which contributed $1.2 trillion of the Top 100's $1.4 trillion annual growth.

Kantar BrandZ works out a brand's value by multiplying its financial value by its brand contribution. The contribution part is defined as the proportion of financial value generated by the brand's ability to increase purchase volume and charge a premium.

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Apple has been crowned the world's most valuable brand in 2024 ($1.015 trillion), marking the third year in a row that Cupertino has taken the crown. Its value increased by 15% to become the first brand in history to surpass a $1 trillion total brand valuation.

Top 12 brands

Sixth-place Nvidia saw the largest increase in YoY brand value, rising 178% and jumping 12 places to $201.8 billion. Tech giants made up the majority of the 'Top Risers' list, with Instagram, Facebook, and Google Cloud behind Nvidia.

AMD also shot up this year, by 53% to $51.86 billion. Team Red sits in 41st place on the table, seven places above Intel ($42.9 billion) and higher than 51st-place Samsung ($40 billion) and 54th-place Xbox ($39.7 billion).

Biggest risers of 2024

The total brand value of all 100 companies this year is $8.3 trillion, with 23% of that amount coming from the Business Technology and Service Platforms. The category is now valued at $2.336 trillion, a 45% YoY increase. It's followed in second place by Media and Entertainment, up 34% YoY to $1.34 trillion.

The $8.3 trillion total value of all brands is the second-highest since the first report in 2006 – only the $8.7 trillion in 2022 was higher.

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AMD's brand is now more valuable than Intel, Samsung, and Xbox, but Apple still reigns as king

 
Yeah sure that sounds very impressive good for them but when can we buy a *!@#* Ryzen laptop that's actually decent and not widely available until like 3 weeks before a new Ryzen CPU is about to replace the chip it comes with anyway?

Goes to show you how utterly meaningless speculation like this really is.
 
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Dimitriid said:
Yeah sure that sounds very impressive good for them but when can we buy a *!@#* Ryzen laptop that's actually decent and not widely available until like 3 weeks before a new Ryzen CPU is about to replace the chip it comes with anyway?
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decades of intel domination and shady practices are difficult to amend. Laptop producers prefer to have limited options, single drivers and so on to reduce costs. I'm sure AMD would love to have a stronger presence in laptop industry, but it will take another decade to get some balance in there.
 
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Intel is the new under puppy. Hopefully they can bring the competition with Arrowlake and Battlemage. With all the r and d going to Battlemage and rumors of cutting hyperthreading in Arrowlake with per core throttling the competition better be there. Also if Battlemage misses the ai craze like they missed the crypto mining boom 2 times then I can conclude (my multi year theory )that the company is being sabotaged.
 
dangh said:
decades of intel domination and shady practices are difficult to amend. Laptop producers prefer to have limited options, single drivers and so on to reduce costs. I'm sure AMD would love to have a stronger presence in laptop industry, but it will take another decade to get some balance in there.
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I agree. The shady practices are still very obvious where Intel devices tend to have better specs even for the same model. It is clearly not a hardware limitation, but the common discrepancies you will find are (1) deliberately limited RAM for soldered solution, and, (2) inferior display options.

Having said that, I feel AMD don't have control nor capacity to fill the orders like Intel. Hence, there is a heavy dependency on Intel so that PC manufacturers have new products to sell.
 
Watzupken said:
I agree. The shady practices are still very obvious where Intel devices tend to have better specs even for the same model. It is clearly not a hardware limitation, but the common discrepancies you will find are (1) deliberately limited RAM for soldered solution, and, (2) inferior display options.

Having said that, I feel AMD don't have control nor capacity to fill the orders like Intel. Hence, there is a heavy dependency on Intel so that PC manufacturers have new products to sell.
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Indeed capacity has always been a huge problem for AMD. But with the next gen CPUs, it seems that it will be Intel with the capacity issues. AMD is playing it safe with the much more mature (and cheaper) N4 process node. the N3P process node Intel is buying from TSMC has already been delayed a lot and yields are probably very bad early on.

I'm quite curious as to how things will play out.
 
Watzupken said:
I agree. The shady practices are still very obvious where Intel devices tend to have better specs even for the same model. It is clearly not a hardware limitation, but the common discrepancies you will find are (1) deliberately limited RAM for soldered solution, and, (2) inferior display options.

Having said that, I feel AMD don't have control nor capacity to fill the orders like Intel. Hence, there is a heavy dependency on Intel so that PC manufacturers have new products to sell.
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This "AMD capacity problem" -meme is mostly BS as said before.

Intel had serious capacity problems for around Q1/2018 to Q2/2020, and those were Very serious ones. At same time frame, AMD only had major problems with GPUs.

So using capacity as excuse for AMD not being used on laptops is basically same old story that has no truth on it. Main reason Asus still has co-operation with AMD on laptops is because Intel had capacity problems back then :D
 
I will never understand their fast-food reign because McDonald's serves nasty, greasy items that taste like cardboard. All fast food is objectively garbage but at least others manage to taste good while McDonald's entire menu is just gross. Full stop.
 
Jerry in WA said:
I will never understand their fast-food reign because McDonald's serves nasty, greasy items that taste like cardboard. All fast food is objectively garbage but at least others manage to taste good while McDonald's entire menu is just gross. Full stop.
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It depends on the location and what you buy from them. Some things I prefer from them, others from other chains; it's a mix-and-match. But I still don't understand how McDonald's is so high on that list.

Either way, in many countries, McDonald's is actually a pretty neat, even chique, fast food place. The McCafé brand was launched outside the U.S. to combat the image you described, and it was successful enough to become a case study in business schools.
 
HardReset said:
This "AMD capacity problem" -meme is mostly BS as said before.

Intel had serious capacity problems for around Q1/2018 to Q2/2020, and those were Very serious ones. At same time frame, AMD only had major problems with GPUs.

So using capacity as excuse for AMD not being used on laptops is basically same old story that has no truth on it. Main reason Asus still has co-operation with AMD on laptops is because Intel had capacity problems back then :D
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In 2018-2020 AMD was barely making a comeback. Few OEMs dared building systems with AMD when few actually bought them, especially when it came to laptops. Intel wasn't feeling the burn just yet.
 
Puiu said:
In 2018-2020 AMD was barely making a comeback. Few OEMs dared building systems with AMD when few actually bought them, especially when it came to laptops. Intel wasn't feeling the burn just yet.
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Yeah but that just proves it's NOT about capacity, it's something else.

If OEMs have to wait for 6 months for Intel CPUs to arrive and still they won't "dare" to use AMD, then AMD supply issues are not problem.
 
HardReset said:
Yeah but that just proves it's NOT about capacity, it's something else.

If OEMs have to wait for 6 months for Intel CPUs to arrive and still they won't "dare" to use AMD, then AMD supply issues are not problem.
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Obviously there are other "factors" at play.

This is why I'm very interested to see how OEMs respond now when AMD is not only launching much earlier, but with probably much better stocks too (and a mature socket/platform).
 
Puiu said:
Obviously there are other "factors" at play.

This is why I'm very interested to see how OEMs respond now when AMD is not only launching much earlier, but with probably much better stocks too (and a mature socket/platform).
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Exactly. I have been hearing this "AMD has no capacity" BS for a long time, but so far there have been basically zero proof of that. Some minor things but nothing compared against Intel's two year bad shortage.

Hopefully OEMs finally have learned something.
 
HardReset said:
Exactly. I have been hearing this "AMD has no capacity" BS for a long time, but so far there have been basically zero proof of that. Some minor things but nothing compared against Intel's two year bad shortage.

Hopefully OEMs finally have learned something.
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"so far there have been basically zero proof of that" - neah, we have proof of that. AMD always started off badly with new generations. although they usually fix this problem about half a year after :)

it's the DiY market where AMD has had much better stocks.
 
Puiu said:
"so far there have been basically zero proof of that" - neah, we have proof of that. AMD always started off badly with new generations. although they usually fix this problem about half a year after :)

it's the DiY market where AMD has had much better stocks.
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Well, since there are no shortage on DIY market, it's pretty hard to prove there's shortage on OEM market.

Although AMD seem to prioritize DIY market products, APUs generally have came much later. But that's not stock issue, but rather AMD does not want to release everything same time.
 
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